Similar to 2022, the battle for the top three among BMW, Mercedes-Benz and Audi still favors brands from Munich, Germany.
In early 2024, car companies began to announce global car sales in 2023. The field of luxury cars that most people are interested in is still occupied by the three major representatives from Germany: BMW, Mercedes-Benz and Audi. This year, victory continues to belong to BMW, with a gap of more than 200,000 units compared with Mercedes-Benz.
Specifically, in 2023, BMW sold a total of 2,253,835 vehicles, an increase of 7.3% compared to 2022 sales. This figure does not include the number of MINI brand vehicles. Meanwhile, Mercedes-Benz reported sales of 2,043,800 vehicles, which includes the number of models sold under the Smart brand.
The brand did not achieve expected growth compared to 2022, with a result of 0%. By comparison, Audi had a strong year, with global sales of 1,895,240 vehicles. This helped the Ingolstadt, Germany-based automotive company achieve growth of up to 17.4% compared with 2022.
The three-horse race is expected to be quite interesting in the coming years, as all three German luxury car brands will launch a range of electric vehicle products. Audi even stated that it will only launch pure electric products from 2026, and then stop producing cars using internal combustion engines in 2032 (2033 in China). Mercedes-Benz can only switch to a 100% all-electric product line in 2030 “when market conditions permit” at the earliest.
Over the past year, the BMW Group (which includes MINI and Rolls-Royce) successfully achieved its goal of electric vehicles accounting for 15% of global vehicle deliveries. The goal is to reach 20% by 2024 and increase to 25% by 2025.
In the longer term, the group aims to have electric vehicles account for more than half of annual sales by the end of the decade. The Munich-based brand hopes the launch of its Neue Klasse platform in May 2021 will lead to a surge in demand for electric vehicles.
According to the plan, BMW will launch at least six electric vehicle models based on the Neue Klasse architecture between 2025 and 2028. BMW expects to launch the first product in 2025, which will use a similar design to the iX3 and be produced in 2028. BMW. The new factory is located in Debrecen, Hungary.
In 2026, the company will continue to launch the stylish 3 Series sedan produced at the Munich plant in Germany. Some electric vehicle models will be produced in Shenyang, China, from 2026 and in San Luis Potosi (Mexico) from 2027.